My name is Cydney Sinclair.
My friends call me Cyd.
Autocorrect calls me Cud.
*Always a work in progress.
App Store Identity — Bursting with potential.
Art Direction (Coming Soon)
HBO Max Holidays — Celebrate with your favorite content.
Creative Direction
HBO Max Heritage — Representation is good business.
Creative Direction
HBO Max — A new beginning.
Creative Direction
Apple Music Awards — Celebrating those who shape culture.
Art Direction
Apple Music Refresh — Redefining radio.
Art Direction
Apple Music Identity — Establishing an icon.
Design
Apple + Oprah’s Book Club — Come read with us.
Art Direction
App Store — Redesigned for discovery.
Art Direction
App Store Identity — A whole new perspective.
Art Direction
Apple News Launch — Rewriting the reading experience.
Art Direction
Apple — A call from a fruit company.
Design + Art Direction
Apple Arcade Refresh — The most fun place on your iPhone.
Art Direction (Coming Soon)
ThredUP Identity — A circular revolution.
Design