My name is Cydney Sinclair.
My friends call me Cyd.
Autocorrect calls me Cud.

*Always a work in progress.

App Store Identity — Bursting with potential.
Art Direction (Coming Soon)

HBO Max Holidays — Celebrate with your favorite content.
Creative Direction

HBO Max Heritage — Representation is good business.
Creative Direction

HBO Max — A new beginning.
Creative Direction

Apple Music Awards — Celebrating those who shape culture.
Art Direction

Apple Music Refresh — Redefining radio.
Art Direction

Apple Music Identity — Establishing an icon.
Design

Apple + Oprah’s Book Club — Come read with us.
Art Direction

App Store — Redesigned for discovery.
Art Direction

App Store Identity — A whole new perspective.
Art Direction

Apple News Launch — Rewriting the reading experience.
Art Direction

Apple — A call from a fruit company.
Design + Art Direction

Apple Arcade Identity — The most fun place on your iPhone.
Art Direction (Coming Soon)

Apple One Identity — The best of Apple. All in one.
Creative Direction (Coming Soon)

ThredUP Identity — A circular revolution.
Design